![]() ![]() The same holds true with individuals, except the prevailing practices are worse. “We're competing with bad habits,” Shiner said. “On the business side, where we compete, it's almost always going to be LastPass.”īut often, the competition at businesses is the null set: “Eighty percent of the time, there's no previous solution.” “We're not trying to sell devices, we’re not trying to sell ads.”Īfter Apple and Google, Shiner said 1Password’s competition consists of other dedicated password-manager services. “On the consumer side, of course you've got the platforms and then you've got Keeper and Dashlane and Bitwarden,” he said. ![]() He also pointed to a difference in focus between 1Password, which is $35.88 a year for individuals and $59.88 for families, and the free offerings of Apple and Google. “Security and privacy are what we do,” he said. “No business of almost any size has a purely Apple or purely Android or purely Windows solution,” he said. The company founded in 2005 as AgileBits (Opens in a new window) may be Canadian, but 1Password is more Switzerland in terms of device support: It maintains apps (Opens in a new window) for Mac, Windows, iOS, Android, Chrome OS, Linux and web browsers.Īpple’s iCloud Keychain and Google Password Manager have closed much of the features gap by adding such tools as support for generating one-time login codes and warnings of compromised passwords, but the former remains largely confined to Mac and iOS devices and the latter is a browser-based tool. In a conversation Thursday at the Web Summit (Opens in a new window) conference here, 1Password CEO Jeff Shiner discussed the Toronto firm’s competitive positioning, its user experience, its path to a passwordless future, and more. But that’s where 1Password operates, running a subscription-based password-manager service while Apple and Google offer free, if less capable, tools to create, store, sync, and auto-fill passwords. ![]() LISBON-Competing against both Apple and Google might not seem like a comfortable spot for a smaller tech firm-especially not if the big two beat it on price.
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